"Sushi Roku is small, dark, and the type of swanky place you take your girlfriend for her birthday...if you really like her, that is. The servers deftly maneuver through the islands of game journalists, offering up tray after tray of delicately prepared fish and crab. The alcohol flows freely as the bartenders cheer each new guest's arrival.
This shindig was supposed to get underway at 9:30 and it's now past ten. The few last stragglers squeeze in to find their place in the darkness--Microsoft's press conference is finally over. By the time the first group is asked to shuffle next door into the viewing room, it's 10:30. I, and many of the people around me, have been up for more than 24 hours, running on little more than sheer will and whatever fuel remains from the afternoon stop at Starbuck's. All we can think is: this had better be worth it.