iTZKooPA of LoreHound.com write: "Believe it or not, Blizzard Entertainment has run a "hybrid" business model – subscriptions and microtransactions – for World of Warcraft for years. The company hasn't been incredibly forthcoming about discussing it, let alone promoting the fact, but it's made a non-negligible amount of extra money from this side business. I am speaking of the services it provides to players that are not happy with their current situation. Services include name changes, server transfers and now faction alterations and can range from a $10 to $25 charge. Blizzard charges players for these services to essentially penalize those that attempt to name change or move servers very often. A reasonable, if self-serving excuse."