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NPD: Industry Sales Up 6% As PS3 Software Shines With God Of War III

In contrast to last month, the video game industry saw year-over-year March growth in the U.S. retail console space, with revenues up 6 percent to $1.52 billion -- and PlayStation 3 had a rare month of software dominance.

According to tracking firm NPD Group, hardware sales were down 4 percent year over year to $440.5 million, as hardware prices declined 16 percent overall since last March. Software sales, however, grew 10 percent to $875.3 million and accessory sales were up 11 percent to $206.8 million.

NPD analyst Anita Frazier says this is the first non-holiday year-on-year increase for the industry since February 2009, and the third best non-holiday month ever -- welcome news after a year laced with eroded consumer confidence.

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gamasutra.com
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Lord_Ranos3043d ago

I guess, it sold over a million on 360. Which is very sad to hear.

Lord_Ranos3043d ago (Edited 3043d ago )

3disc,576px,no anti aliasing,etc and it still sold pretty solid. People are just very ignorant.

Edit:Pretty much like Bayonetta ukilme it was inferior on PS3 yet it sold more on it.

ukilnme3043d ago

@ Shadow Haze501

I'm sure they had their reasons for buying it on 360. Maybe they just bought it for the only console they owned. It does not make them ignorant because they did not buy it for your preferred console.

TOO PAWNED3043d ago

I just wonder how Yakuza 3 did and how HRain did in its second month. I hope both of them finished in Top 20, but not sure about Yakuza 3. To be in top 20 you have to over 120k, can Y3 do it? I doubt it.

raztad3043d ago

SEGA is to blame for Y3 failure to do good numbers. You got to be stupid to release a game such a busy month. I hope Y3 has long legs, I keep hearing good things about it.

sikbeta3043d ago

God of War 3 is so Epic and Deserve All the Sales...

Sarcasm3043d ago

Wow, that's the first PS3 exclusive that ever pass 1 million in just 2 weeks on NPD.

Dee_913043d ago

still sold good. Prob outsell xbox in april

wii is just crazy

thematrix12983043d ago

There is no way BF:BC2 sold twice as much on 360. PS3 was the lead platform, these numbers don't make sense. All my friends have it on PS3.

MrMiyagi3043d ago

How is it possible that there are big titles like God of war and Final Fantasy (great titles i may add) have Sony not take over Micosoft...

Microshaft is working their magic in the Zombie States of America spewing hype about natal maybe?

it just hit me....more HALO LOL :DDDD

mikeslemonade3043d ago

Most of the PS3 owners bought God of War 3 1st, Final Fantasy 13 2nd, and then BFBC 3rd which is why the 360 outsold it by that margin. 360 owners bought BFBC 1st and FInal Fantasy 13 2nd.

And PS3 outsold 360 hardware in terms of worldwide sales once again. One week of Japan sales nullify the 360 American sales gap.

120FPS3043d ago

The ps3 has now had "shortages" for 3 consecutive months, have they stopped making them or something?.............

ChozenWoan3043d ago

Which would also contribute to why BF:BC2 didn't sell more copies on the PS3.

Alvadr3043d ago

Excellent to see FFXIII as the best selling game in the US of last month with over 1.3million.

Great to see the industry still on the rise as well as Sony dominating sofware numbers for a change.

+ Show (12) more repliesLast reply 3043d ago
candystop3043d ago

It may be but I still don't want one. Nice to see 360 still kicking it to PS3. With Reach upon us it's going to be a tough sales to push a PS3. GT5 better do miracles because Sony's going down baby!!!

Shang-Long3043d ago

i should prob highlight that my agree was to Silentmerc3nary

wildcat3043d ago

Your disagrees above, while not completely unwarranted, seemed to have come from a slight misunderstanding. I, for one, understood who you were agreeing with. But a handful of my peers were perhaps a little befuddled with your statement. I apologize on behalf of my News4Gamers peers and please, may my click of the "Plus" icon to the right of your bubbles suffice your vindication.

Shang-Long3043d ago

Bubbles for you. That was very well put together.I loled when I saw mr in front of my name

Phaqutomb3043d ago

both you guys made me lol... +1 for both of you

+ Show (4) more repliesLast reply 3043d ago
ReBurn3043d ago (Edited 3043d ago )

Very good numbers all around. Nobody's dead and we're getting awesome games.

NDS is a beast! Wow!

cmrbe3043d ago

What surprise me is that GOW3 not only sold over a million but it outsold FF13 on the PS3.

Also with a 2 : 1 ratio advantage the x360 has in NA the software ratio is reverse for FF13 for MS in NA on top of the fact that GOW3 is also competing.

However this is NA. I am sure in PAL region FF13 sold more than GOW3.

ReBurn3043d ago

I wasn't surprised to see the PS3 version of FF XIII outsell the 360 version. People with both 360 and PS3 would be crazy to not buy the PS3 version. I think the numbers show how many 360-only owners who were interested bought the game, which is interesting to me.

I'm not surprised that GOW III did as well as it did. I think people were craving an experience like that. It'll be interesting to see whether the demand stays high since Sony said they were having hardware shortages. A lot of people were expecting GOW III and FF XIII to drive a huge wave of PS3 sales, so what could have happened if there were more units available?

cmrbe3043d ago

Extremely stupid of them with the shortages. FF is a much much bigger franchise than GOW. Thats why i am surprise that GOW 3 outsold it even on the PS3. As for the x360. FF13 was advertised in NA like it was a x360 exclusive. I just expected it to sell a bit better than it did on the x360 also taking the installbase into account.

raztad3043d ago

Why you both talk like Sony doesnt know to manage their business?

ReBurn3043d ago

I don't think either of us implied that. Shortages aren't always something that can be controlled. It's just unfortunate that the shortages hit at the same time as major releases.

Mahr3043d ago (Edited 3043d ago )

"Extremely stupid of them with the shortages."

What? That's not how shortages work. A shortage just means that the product is priced too cheaply. Sony could (and believe me, they'd love to) end all PS3 shortages immediately by bumping up the price.

"It's just unfortunate that the shortages hit at the same time as major releases."

That's not unfortunate; that's basic economics. If you have an item selling at a price point where it's reached market equilibrium, and then you release something that increases demand, like say a game from a ridiculously popular franchise, then you either raise the price to deal with that increased demand or you don't and incur shortages instead.

cmrbe3043d ago

Come on man. Why didn't Sony increase production of PS3 before FF13 and GOW3?. Did they honestly didn't see shortage happening?. If they didn't they they are plain and simple are stupid and they should fire those responsible.

Its basic common sense. If you have a big heavy hitter make sure you have enough consoles to meet demand. This is not rocket science.

Mahr3043d ago

"Why didn't Sony increase production of PS3 before FF13 and GOW3?"

That would be a good point if it made any sense whatsoever.

This will likely go over your head, but there's this thing. It's called 'the law of supply'. And what it means is that at a given price point, Sony can make a given number of PS3s at a given speed. It's not a matter of pushing some button that magically produces PS3s out of thin air and instantly transports them to store shelves near you. Increasing production means increasing costs, and considering that Sony already loses money on every PS3 sold, increased costs would mean that they would have to raise the price. Or eat an even bigger loss.

"Did they honestly didn't see shortage happening?"

It's not a matter of seeing shortages happening, it's a matter of fundamental economic principles. The PS3 costs $300. That pricepoint limits how many consoles Sony, or any other company for that matter, can produce, how fast, and how efficiently they can ship them. Companies always produce the maximum number of units possible at the available price point. Any more than that is a physical impossibility.

"If they didn't they they are plain and simple are stupid and they should fire those responsible."

Yes, the smart move here would clearly be to balloon production costs to absurd levels, and then, even though Sony is already losing money, not pass *any* of those increased costs to the consumer.

"Its basic common sense."

No, basic common sense says 'PS3s are not being manufactured by magical elves at the North Pole, so making more of them would involve raising production costs, which raises the price'.

"If you have a big heavy hitter make sure you have enough consoles to meet demand"

And they could very easily make sure they have enough consoles to meet demand -- by raising the price. Higher price means they can supply more of them while consumers demand less of them. Presto, no more shortages.

cmrbe3043d ago

Ok I am not an ecco major

Mahr3043d ago

Well, nobody's perfect. ;-)

Mo0eY3043d ago

Uhm, "A shortage just means that the product is priced too cheaply."

A shortage is a shortage of SUPPLIES. Sony did not have enough supplies to meet the demand. It's as simple as that. I'm not sure where you get the product is priced too cheaply from. Regardless, Sony knew this month was coming, they should have ramped up more production of their hardware to meet demand especially after the shock that Heavy Rain caused.

Think of Amazon.com or Wal-Mart: they sell products the cheapest they can go. In order to get their turn-around, they depend on the consumers to buy other products as well. The same can be said for Sony: Buy a PS3 - buy some games, a controller, etc. while you're at it. In the end, they make up their costs with every PS3 sold - I guarantee it. Most people buy their PS3s with a game in mind - this just happened to be God of War 3 which was on 1,000,000 people's minds. That's $60, give or take, plus the claimed $40 loss = $20 profit.

Sony should've been prepared, end of story.

Mahr3043d ago (Edited 3043d ago )

"A shortage is a shortage of SUPPLIES. Sony did not have enough supplies to meet the demand."

Yes, because at a PRICE of 300 dollars, Sony can SUPPLY approximately 300,000 PS3s. If Sony raised the PRICE to say 400 dollars, they would be able to SUPPLY a lot more than 300,000 PS3s and would therefore meet the demand.

"I'm not sure where you get the product is priced too cheaply from."

Sigh... From the very definition of what a shortage is in the first place.

http://www.businesspme.com/...

'Economic shortages are related to price—when the price of an item is "too low," there will be a shortage. In most cases, a shortage will compel firms to increase the price of a product until it reaches market equilibrium.'

"Regardless, Sony knew this month was coming, they should have ramped up more production of their hardware to meet demand especially after the shock that Heavy Rain caused."

Ramping up production means ramping up costs means ramping up price. Or ramping up loss.

"Think of Amazon.com or Wal-Mart: they sell products the cheapest they can go."

Which they can do especially well because they don't have to incur the costs of producing anything.

"The same can be said for Sony: Buy a PS3 - buy some games, a controller, etc. while you're at it. In the end, they make up their costs with every PS3 sold - I guarantee it. Most people buy their PS3s with a game in mind - this just happened to be God of War 3 which was on 1,000,000 people's minds. That's $60, give or take, plus the claimed $40 loss = $20 profit."

If they're producing more and not charging a higher price to be in line with the increased production, then that $40 loss is substantially amplified.

"Sony should've been prepared, end of story."

You think people can have their cake and eat it, too, but you're wrong.

akaFullMetal3043d ago

Dude, you are so right, I'm taking micro economics, and totally get what your taking about. It makes total sense, but some people don't realize how economics and businesses run in order to make money.

Games4M - Rob3043d ago

Bubbles for you - Excellent post !

Its a shame the simplicity of what you are saying seems to be lost on some of the more argumentative people here.

raztad3043d ago (Edited 3043d ago )

Just to make a small contribution, does someone remember Kotaku's last year Duche list? they (unjustifiable IMO) included J Tretton. Why? Tretton said PS3 will be in tight supply, even out of stock in some places. As such thing never happened last year Kotaku concluded Tretton was a Duche. Well point is Tretton was right and Sony was very aware of the problem.

Alvadr3043d ago

""And they could very easily make sure they have enough consoles to meet demand -- by raising the price. Higher price means they can supply more of them while consumers demand less of them. Presto, no more shortages.""

Oh dear lord, I hope you are joking.. Sony are not trading commodities here, if they increased the price of the PS3 they would be ruined beyond belief. I really hope your not applying for a job at Sony.

Sonys problem is a simple case of they didnt forecast to manufacture enough to meet demand.

Mahr3043d ago (Edited 3043d ago )

4.12, 4.13- Many thanks. It's always nice to see other people on this site who appreciate how businesses actually work.

"Sony are not trading commodities here, if they increased the price of the PS3 they would be ruined beyond belief."

Yes, because people would scream "Price gouging! Help! Help! Protect me, nanny state!" and it would a PR disaster. Hence, why Sony does not raise the price.

This is of course means that there are going to be shortages.

"Sonys problem is a simple case of they didnt forecast to manufacture enough to meet demand"

No, their problem is that it costs *more* money to manufacture *more* PS3s. So there are only three possibilities: A. Don't raise the price and accept shortages. B. Raise the price and produce more to deal with those shortages. Or C. Produce more without raising the price and magnify the multi-million dollar loss they're already incurring.

"I really hope your not applying for a job at Sony."

Considering how you seem to want Sony to go with Option C, I really hope you're not applying for a job at the making sense factory.

BigPenguin3043d ago

Econ Major, UCSD.

I really wish I had something to add, but mahr seems to have dissected each persons comment and replied to it line by line already. Just wanted to say good to see another who was not tempted by the bullshit major that is a business degree, like what seems to happen to about 80% of econ students.

N4Flamers3042d ago

Bubbles to you. Its too bad that people cant understand that ps3's are not made for free. Thanks for making me laugh the magical elves thing had me rolling.

Those underprivileged kids rent making ps3's because they love them, they want their 65 cents a day dammit. lol jk.

+ Show (15) more repliesLast reply 3042d ago
Theoneneo813043d ago

wow 318 with shortages is nothing to laugh at pretty impressive for the PS3 I'm Still dumbfounded on how the 360 sells so well when i see stock piles of them everywhere i go.

Silentmerc3nary3043d ago

No one is laughing, which leads me to believe you are hallucinating.

Redgehammer3043d ago

I wonder if MS considers it a "win" that 490k ppl did not buy a ps3 to play ff13?

ceedubya93043d ago

It could have been a lot worse. There's no telling how many of those PS3 sales were from multiconsole owners. There's still time for sales to grow for both versions of the game. This probably won't be the last time we see multiconsole releases of the core Final Fantasy series.