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THQ Talks Licensed Games Strategy

Licensed games don't usually stand out for their critical acclaim, but from a business standpoint, games based on popular IP from other entertainment media - whether movies, comics, books or TV - can be quite lucrative. Publisher THQ has been an expert in the field of licensing for many, many years and there are few people in the industry who know more about the strategy behind licensed games than Germaine Gioia. the[a]listdaily picked her brain about marketing licensed games and what strategies should be employed to effectively leverage the licenses THQ works so hard to secure.

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