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Why the Gears of War 3 reveal is crucial for the games industry

Andy Corrigan of This Is My Joystick explains how the handling of the Gears of War 3 announcement could prove to be a game changer for the entire industry.

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Kingdom Come3085d ago

With announcement of Gears of War 3 on Late Night With Jimmy Fallon, it's a great move for the Games Industry because it's going to gain more recognition...

StanLee3085d ago (Edited 3085d ago )

The late night debacle between Leno and Conan recently, underscored how important late night television viewing is. Jimmy Fallon sucks but he has an audience of 4 million viewers regularly and Microsoft has targeted his audience before with mainstream media for Natal. There is a huge audience of college kids and adult men who make up the late night TV audience.

WhittO3085d ago (Edited 3085d ago )

Ye gaming should start getting the recognition it deserves.

No offence to Gears (because they do great trailers), but I would have preferred something that people wouldn't expect to see from a game, like a Heavy Rain trailer instead, which would make them think not all games are about shooting aliens or sports games on Wii haha.

Its always annoying that some people still think games are just for kids lol, and that having a game that pushes boundaries in terms of realism and violence get slammed because kids might play it, even though it is rated 18+!!??
Is this not the same for a movie like Saw? double standards!

Kingdom Come3085d ago

Well, personally I'm sick of the Stereotypical view on Gamers, mindless slobs with no social life, perhaps if the industry gains more attention and recognition, this view will change. I play games on a regular basis, I'm not ashamed of it, I balance it with going out with friends, but the idea that I can't bring gameing in to a conversation at collegue in public takes away a little dignity.

zerocool33973085d ago

It makes a change for a chat show to be the medium to announce a game, normally chat shows are the vessel of hatred and debate. This could be the future of announcements. Prime time television is the best way to be noticed. I just hope that Gears 3 doesn't disappoint

T3quilaSlay3r3085d ago

what god of war announcement? ohhhh you mean GeOW....

VerbalKint273085d ago

I was working with limited title space, give me a break!

mrv3213085d ago

It should work according to age, usually the older game should get the shortest title.

Besides Gears of War also has the word Gears. God of War isn't shortened to god. GOW is god of war, Geow/Gears is Gears of War.

green3085d ago

Agree with the article 100%.

Gr813085d ago

If anything it shows that the 'industry' is a one trick pony.

Brock Danger3085d ago

Yea, you got some splainin' to do.

Gr813084d ago

What I'm saying is that the industry has become even more sequel centered this gen than ever before. Maybe its due to dev costs rising or what.

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