The Circus Of Values - Who really wins in the price war over DLC distractions?

Edge: Game publishers continue to grapple with the possibilities of DLC. But, while it arrives in unpredictable shapes and sizes, the one thing you might expect to rely on is that it will actually be downloadable. 2K Games came under fire when it transpired that BioShock 2's Sinclair Solutions DLC was on the disc, unlocked with a small download and a small charge. For the price, players received a smattering of extras – a third upgrade for each weapon and an extended level cap, among other minor tweaks. And the internet was very wroth, and its countenance fell.

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