In case you missed it, Hideo Kojima and company have gone bat-crap insane. Amid a sea of Metal Gear Solid: Peace Walker news the other day, it was announced that the upcoming PSP game is going to have all sorts of tie-ins.
Snake's going to fight creatures, cook rations, and talk to a cat from the Monster Hunter franchise. He's going to be able to drink Mountain Dew and wear Mountain Dew shirts in the game. He's going to be able to move like Altair from Assassin's Creed. He's going to be able to eat Doritos. He can wear Axe deodorant.