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Take-Two's New Development Approach

Take-Two's management was upbeat today during the investor and analyst conference call. The company's recently appointed management is working towards reducing costs and becoming a more efficient hit game maker.

"Our focus is making more hits for the number of at-bats," said chairman Strauss Zelnick. "Our strategy is not going to be to put out more and more titles in hopes of boosting revenue. We think that would certainly dilute our margins and our effectiveness."

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