The latest issue of Jason Kraft and Chris Kwak's 'Video Game Journal' for the Susquehanna Financial Group introduces a series of upcoming interviews with industry figures in an effort to better understand the video game industry by looking at it through the eyes of those helping to shape it. As the first in the new feature, titled 'Studio VG: The Foundation Series', the analysts spoke with Ted Price, CEO of Insomniac Games (Ratchet & Clank, Resistance: Fall of Man) regarding a variety of topics, including the PS3, in-game advertising, video game legislation, and the relationship between publishers and developers.
The interview starts as follows:
"VGJ: Ted, Insomniac Games is most famous for the Ratchet & Clank series. That franchise got bigger and better, domestically, and even in Japan. What was it about Ratchet & Clank that made the series appeal to so many gamers? And how have you been able to take these successful elements and apply them to new projects?
TP: I think that it was the right game at the right time. We were trying to do something very different with the platform genre in a market that had turned away from it. We hoped to provide an opportunity for players who liked that type of game to get back into the genre.