Microsoft's emergence as one of the big three video console makers has been a technological achievement. Yet the company has never made a penny of profit on the business, even though it's been selling consoles for six years. Now the software giant admits missing its already lowered sales targets for its Xbox 360. And it will take a $1 billion (Rs4,050 crore) charge to recall defective units. It's time for the group to stop pumping quarters into this project.