On paper, Football Manager Live couldn't lose. Take one established and very popular PC series about a sport loved by millions around the world and turn it into an MMO. But the contender Sports Interactive turned out wasn't fully match fit, and the result was a long hard self-examination last summer and the difficult decision to reboot, reset and relaunch Football Manager Live.
This week brought about D-Day, and loyal subscribers lost months' worth of time invested as the playing-field was unilaterally levelled. Why did it happen? What happened? Will it work? Will it happen again? Eurogamer cornered Marc Duffy, Sports Interactive's product manager for Football Manager Live, to find out.