Brian Crecent of Kotaku spoke with Peter Moore, Microsoft's Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division, for a few minutes about today's announcement regarding the extended warranty.
The warranty, which gives all Xbox 360 owners a 3-year safety blanket guarding against the dreaded red ring of death, will cost Microsoft more than $1 billion, but Moore said it was about time they stepped up to the plate.
"It needs to be above and beyond because we haven't done what we need to do to take care of our consumers," Moore told Crecente, adding that three years is quite a long time for a consumer electronic.
Moore said the timing of today's announcement, a mere two weekdays before Microsoft's E3 press conference and more than a year after they first addressed the red light issue, was due in part to the company needing to analyze data and figure out the potential cost to the company.
"You gather data... you determine what we have done isn't good enough," he said. "The number of returns we were getting with the three flashing red rings. When we got that data we took this rather unprecedented step."
Please read on for the rest of the interview.