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Moore Talks to Kotaku About Red Lights

Brian Crecent of Kotaku spoke with Peter Moore, Microsoft's Corporate Vice President, Interactive Entertainment Business, Entertainment and Devices Division, for a few minutes about today's announcement regarding the extended warranty.

The warranty, which gives all Xbox 360 owners a 3-year safety blanket guarding against the dreaded red ring of death, will cost Microsoft more than $1 billion, but Moore said it was about time they stepped up to the plate.

"It needs to be above and beyond because we haven't done what we need to do to take care of our consumers," Moore told Crecente, adding that three years is quite a long time for a consumer electronic.

Moore said the timing of today's announcement, a mere two weekdays before Microsoft's E3 press conference and more than a year after they first addressed the red light issue, was due in part to the company needing to analyze data and figure out the potential cost to the company.

"You gather data... you determine what we have done isn't good enough," he said. "The number of returns we were getting with the three flashing red rings. When we got that data we took this rather unprecedented step."

Please read on for the rest of the interview.

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soldier sean3643d ago

I for one am really happy that once again MS listens to their consumers and respond accordingly . I honestly believe that upping the warranty from 1 to 3 years is definitely a huge step in the right direction because not only does it say "yea, we admit we messed up " . but it also says " we're on it " , atempting to continue to keep consumer faith.
Its these little things that other companies should take notes on ..... listening to your consumers.

Good going MS , Always making a good thing better.

Pain703643d ago

beat me, burn me, act like you don't know what i'm talking about and call me a moron! just act like you love me and i'll stay forever!!! love my 360 and have crossed fingers for a red light free life until the 720 a little less tight now. hope you Sony gamers don't have this issue. have fun and JUST PLAY!

kewlkat0073643d ago (Edited 3643d ago )

we have been flaming ms for the hardware issue, it's not like they haven't done anything at all. I have been lucky with my console, and have heard the horror stories.

"Moore said the timing of today's announcement, a mere two weekdays before Microsoft's E3 press conference and more than a year after they first addressed the red light issue, was due in part to the company needing to analyze data and figure out the potential cost to the company.

"You gather data... you determine what we have done isn't good enough," he said. "The number of returns we were getting with the three flashing red rings. When we got that data we took this rather unprecedented step."
"

I mean, what more can the man say? The dodging of the question is what all publicist do until they are ready to step up and admit. After thats done, you correct the issue(if found) and move on.

Hopefully they find the cause of the issue and I know the issue will eventually dissappear. Since this is the only dagger a sony fanboy have these days, when bashing the console. This is new technology and sh!t happens, hopefully gamers are taken care of, if not move along, get a PS3 or a wii.

If you continue to support MSFT, then you must like some thing about the damn console. Maybe the great games coming out might have something to do with it. I gotta say "when the console works like it should", there is nothing better right now with a better gaming line-up in the next 6 months.

marionz3643d ago

i agree, it seems a bit late to fess up, but nice to see they are addressing the issue finally
and yes if they manage to put this behind them then MS will have this generation on a plate, imagine what it would have been like if there was no hardware issues in the first place!

Mikey_Gee3643d ago

What about us who just bought the 2 years extra extended warranty?? Will we get our money back for that since it is now free ??

Mikey_Gee3643d ago (Edited 3643d ago )

... and why they should not get back the money they spent on the two year "FULL COVERAGE" warranty, let me lay it out nice.

I will post what exactly this means and lay it out for the kids that don't understand what they read or how to use a calender.

*-*-*-*-*-*-*-*-*-*-*-*-*-*-* -*-*-*-*-*-*

The first year covers EVERYTHING from front to back, the extra two years only covers the RROD. SO ... I have payed for the extra two year warranty, but what does it cover ... well .... my last 360 had the DVD drive crap the bed on me ... so ... since I PAYED FOR the extra two year warnty that cover my machine from FRONT TO BACK ... I am fine and covered. If I had NOT bought the exta two years and after the first year my DVD drive crapped out (NOT A RROD ISSUE), I would have to pay to have it fixed.

So to sum it up for those not interested in reading it all.

=============================
360 Warranty:
- First year coverage from FRONT TO BACK on EVERYTHING
- Next two years covers "ONLY" the Red Ring Of Death issues.
- If you want your machine to have coverage from FRONT TO BACK on EVERYTHING .... pay for the extra two years of warranty.
- You will only be re-imbursed "IF" you payed for a repair that was RROD related if you are within the three years from date of purchase.

And since the 360 came out 22 November 2005 ... my math skills tell me EVERYONE with a 360 is covered until at least 22 November 2008.

Pretty simple really
=============================

For me the $60 Canadian was well worth it and I sleep better knowing I have it. Trust me when I say ... the sick feeling you get in your stomach if/when your 360 has an issue .... well .... really not much fun at all. At least now if it happens ... worse case I am without a machine for a week or two but then back up and running with no large fee to pay.

Cheers

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