Industry Gamers: For the past several months DFC Intelligence has been reporting on the usage of Xbox 360 games through monitoring plays registered by the GamerDNA audience on Xbox Live. In November we charted the overwhelming dominance of Activision-Blizzard's Call of Duty: Modern Warfare 2. In early February we charted Electronic Arts' January launch of Mass Effect 2 and how it cast a large shadow over all other January releases. Later that month in an article in the DFC Dossier, we noted how Modern Warfare 2 was still the leading game played on Xbox Live through its third month in release, showing little to no cannibalization by February launches such as Bioshock 2, Dante's Inferno or Aliens vs. Predator.
On March 2, Electronic Arts released Battlefield: Bad Company 2, the latest installment in the long running and successful series originally launched on PC in 2002 with Battlefield 1942. While a different game than Modern Warfare 2, with its own nuances and gameplay mechanics rooted in the Battlefield brand, Bad Company 2 is widely considered the closest match to Modern Warfare 2 in setting, concept, art style and general game design in both single and multiplayer components. With that in mind DFC has explored how these games compare on Xbox Live among the GamerDNA audience.