According to Next Generation's Colin Campbell, "It may be called E3. It may feature some people looking at games in a big room. There may even be some free drinks. But it ain't going to be E3." Though that prediction dates to last year, it seems eerily accurate with just a week left until E3. It's now an open secret of the industry: E3 2007 is going to be a trainwreck. As Game|Life's Susan Arendt casually puts it: "Sure, it's spread out across a zillion different hotels and nobody knows exactly what they're doing or what to expect, but come on... what could possibly go wrong?"