Level7: Whatever you think about Heavy Rain, it's a brave game. Quantic Dream is confident that the gaming world is ready for this experience, and Sony does not hesitate to go in with a big marketing budget. It is courageous. There is as far as I know, no market research to suggest that this will be better than wide. It is rather a high risk that it flops if you look at how it contrasts with the vast majority of games.