"One of our first thoughts when the iPhone was announced was, "Have U.S. gadget makers learned nothing from the PS3?" You would think companies would get a hint (hint: the average American consumer gets priced out of the gadget market at around $500), or at least avoid Sony's PS3 price point blunder for karma reasons.
Then we heard that Apple ominously copied the PS3's stellar price point strategy with a $499 iPhone and a $599 model with a bigger hard drive, all before signing your soul over to AT&T. That's it, Steve Jobs jumped the shark, or had some vestigial impulse left over from when he was charging $4,000 for high-end PowerBooks and not considered the iJesus of tech. Remember, Apple was copying the same price poinit strategy that in one product generation singularly relinquished dominance of the home console market.
One teenie difference that sets Apple apart from Sony in this case is that Apple is unloading the iPhone at double production cost. The more expensive iPhone costs $266 to make, with 13 components spread across 9 manufacturers. Samsung provides 3 chips and accounts for 31% of component costs.
The PS3 is a different story with an initial production cost between $800-$850 depending on the hard drive. That means that Sony takes at least a $250 hit per unit..."
Please read on.