Day one content: Bioware explains why it's sometimes legit

ARS: Games are now supported long after they're released in retail stores, but some consumers cry foul when they buy a game, go online, and see there is already downloadable content to add to the experience. Why force gamers to go online to get the content? Why not just include the content on the disc?

We spoke with Casey Hudson, the project director for Mass Effect 2, at GDC. He's a man who knows a little bit about post-release content, and he explained it in a way that makes sense. The simple answer? It takes time to get discs into the hands of gamers.