March 16, 2010 - Imagine that you could download a brand-new, fully featured, online multiplayer-enabled, high-definition copy of Need For Speed directly to your PC and play it with your friends for free. Would you do it?
Electronic Arts is betting you will, and it's going all-out to make sure it will be worth your while. Need For Speed World is being developed by EA Black Box and EA Singapore as essentially a free-to-play racing MMO set in the world of the popular racing franchise. EA was showing off an early version of Need For Speed in San Francisco during the Game Developers Conference this month, and Ryan Geddes kicked the tires.