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3D-ing Is Believing

NGai Croal: Officially, the 2010 edition of the annual Consumer Electronics Show in Las Vegas began on January 7. Unofficially, however, the show kicked off the moment that James Cameron's record-breaking hit Avatar landed in cinemas around the globe.

Anyone who was paying attention to the pre-show buzz for CES knew that 3D TV sets were going to be heavily hyped at the event. But there was a certain doubtfulness that accompanied the advance coverage, an underlying assumption that TV manufacturers were simply making a cash grab.

That, having finally persuaded a number of us to dig into our wallets for HDTVs, those CEOs were merrily licking their lips at the prospect of convincing us to do so all over again for the privilege of watching sitcoms in 3D.

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