GWN's latest feature details everything they know about E3 2007 up until this point,
"E3 has trimmed its fat, and I don't just mean some of the booth babes.
This year's E3 will admit only media and business partners, no longer allowing all the tiny stores and other people who finagle their way through the doors. That will essentially reduce attendance from more than 60,000 to less than 4,000. To prove how much leaner and less extravagant it can be, Entertainment Software Association (ESA) even changed the name from the "Electronic Entertainment Expo" (E3), to "E3 Media and Business Summit," driving home the refocused event.
It's really not that much of a coup, simply devolving the Expo back to its original intention: letting game companies gather to drink and conduct face-to-face business and alerting the media about all the great and wonderful videogames and gaming products being release in the next year (or so). By putting the focus on the news and not the hotties, huge monitors, thumping sound systems and multimillion dollar booths, expect this year's media coverage to be more about the games and the gear and less about the Expo itself."