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NPD: Behind the Numbers, February 2010

In Gamasutra's latest analysis of U.S. console game retail trends, Matt Matthews examines why industry growth may finally kick in during March, while also examining music game sales and intriguing hardware trends for February 2010.

Analysts had expected the February 2010 U.S. retail video game sales figures to show yet another year-on-year decline, and indeed revenue was down a dramatic 15% according to the official figures published by the NPD Group last week. Only one month in the last twelve has shown measurable growth. Ten months showed contraction, and in the remaining month growth was less than 1% or essentially flat.

Obviously, it's believed that the online game market is seeing significant growth, thanks to the rise of web-based and social network online games, as well as digital distribution in general.

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Zedux2831d ago

I trust official numbers ONLY but even that when it comes to MS is still not 100% reliable.