GDC 10: Fable 3 Needs to Sell 5 Million Copies

During a panel at this year's Games Developer Conference, Peter Molyneux declared a lofty goal for Fable III. It needs to sell more than 5 million copies. Molyneux did not frame this as a financial goal, but instead a way to measure that far more people were drawn in by Fable III's big changes.