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Nielsen, SCEA Partner For Game Ad Measurement

Sony Computer Entertainment America and research/TV ratings firm The Nielsen Company have announced a new partnership to develop a game network ad measurement system which the two say "will help make game software a more competitive advertising platform."

Under the terms of the agreement, SCEA will give Nielsen data such as game network traffic from its PlayStation Network and other products such as its forthcoming Home, as well as usage statistics on first- and third-party software titles.

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gamasutra.com
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Diselage3676d ago

May not be the most exciting news this morning but hey it still needs to be posted.