GDC: Trial And Error With Touch Pets' Monetization

iPhone developer ngmoco released the virtual pet game Touch Pets Dogs onto the App Store in November 2009 as a "freemium" download. But it wasn't always planned that way.

When the studio was working on the game in early 2009, ngmoco producer Matthew Roberts said they felt the game should be sold for $19.99, in the same price range as games sold on Nintendo DS and Sony PSP.

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