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The renewed attack on piracy

MCV meets Nintendo's European anti-piracy boss Neil Boyd and ELSPA's IP crime unit manager John Hillier.

Over the past six months, the games industry has ramped up its efforts in tackling piracy.

For instance, publishers Ubisoft, EA and Sony have all recently announced measures to discourage IP theft.

Consumers playing one of Ubisoft's PC titles have to remain constantly connected to the internet so that the publisher can check the game is legitimate.

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