CB Games Reports:
I'll answer the headlining question for this article right off the top: Yes, it has improved! For those who don't know what I'm talking about, you may recall a series of PS3 advertisements and promotional ads that not only instilled viewers with a sense of absolute bewilderment, but also inflicted a sense of fear, annoyance and embarrassment for Sony.
You know us here at CB Games, no topic is off limits when it comes to the gaming industry, and that includes marketing. While we may praise a company for doing something decent (i.e., PS3 comes with a hard drive, Nintendo's Wii-mote, M$'s Xbox Live, etc.,) we will just as easily put a crosshair between their eyes when they drill their own hindquarters into hole (i.e., Sony's marketing strategy for the PS3 launch). And just remember, if the company did everything right, there wouldn't be a need for articles like this.