It's no secret that Square-Enix has moved its hovering attack cursor over the West for some time now. Last March the developer set up shop in Los Angeles as part of a strategy to tap into the lucrative North American market. Their aim was to create games that tapped into the Western gamers' mindset. Game Development Manager Fumi Shiraishi would later go on record in a 2009 interview with Ars Technica to explain that "Square Enix isn't necessarily shifting – it's more of a growth. The stuff (Japanese games created by Square Enix) does what it is supposed to do…but the Japanese market isn't growing."