Microsoft's Games on Demand Gets Aggressive

Microsoft's Games on Demand service for the Xbox 360 and Games for Windows – LIVE has had plenty of negative press since it's arrival, yet Microsoft have persisted and continuously updated the catalogue on both formats. Over time, both marketplaces have evolved into competitive consumer outlets, while always maintaining the boundaries of later than retail, and slightly more expensive. Microsoft's promise that the service wouldn't tread on retail's toes seemed to be holding true. However, only three months after the launch of Games on Demand on Games for Windows – LIVE, the parameters seem to be changing.