Over the last two columns Gamasutra have looked at online public relations and what it took to get us to this moment in time. Your campaign has gone gold and you've released it out into the open. Now what you do next is just as hard as launching the campaign.
You have to bridge the gap between online and offline public relations as well as monitor what is being said about you online. Those are the two areas their writer, Duane Brown want to focus on today.