Nintendo has just issued a press release announcing WiiWare, a game-creation service that will allow developers large and small to create new downloadable video game content for sale by Nintendo through the Wii Shop Channel.
In the Press Release, Reggie Fils-Aime spoke highly of the initiative, "Independent developers armed with small budgets and big ideas will be able to get their original games into the marketplace to see if we can find the next smash hit," says Nintendo of America President Reggie Fils-Aime. "WiiWare brings new levels of creativity and value to the ever-growing population of Wii owners." So while some developers may struggle to fund or create a full blown retail game, they can take their idea to the WiiWare part of the shopping channel.
The first WiiWare content will launch in early 2008.