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Copycat game design is damaging casual market

PopCap's Jason Kapalka talks to gameindustry.biz Matt Martin about the casual gaming market,among other subjects.

Too many developers are making "cheap knock-offs" of successful games and holding back growth of the casual games market, according to Jason Kapalka, chief creative officer at PopCap Games.

With low development costs, studios are able to churn out copycat games in a short time, but these titles rarely make enough money for developers to grow past a hand-to-mouth existence, says the PopCap founder.

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gamesindustry.biz
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