Conviction is running with the idea of a "franchise reinvention" so fast that you may not even recognize it as a Splinter Cell game. Let's look at this new game from the developer's perspective and from a gameplay point of view... then 1UP will let you know what they think.
The developers say:
"We realized that with the previous Splinter Cells...there was a lack of emotional attachment with the characters," says Senior Producer Mathieu Ferland. "You were given orders, you were told what to do -- it was a very cool experience, but this has created a lack of differentiation between each game. We thought that the gameplay was a bit repetitive over time. We decided to change, to renew the brand. For the first time since the original Splinter Cell, we're changing the core mechanics, the core gameplay."