EA says commercial spots for Mass Effect 2 and Dante's Inferno caused interest spikes

Electronic Arts says that the commercial spots for Mass Effect 2 in the AFC/NFC Championship games and Dante's Inferno in the Super Bowl caused a spike in interests for both titles.

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dgroundwater3019d ago

Well I would damn well hope so given the exorbitant rates they must have paid. Superbowl ads attracting interest - imagine that!

IdleLeeSiuLung3018d ago

"They noted that the resulting sales broke even with the costs of running those commercials during the AFC and NFC Conference Championship games."

Meaning they lost money, when the sales (revenue) broke even. They have to have a higher sales revenue than the cost of the ad to break even with the commercial cost. Or am I reading this wrong?

lord_of_balrogs3018d ago (Edited 3018d ago )

Yeah you are, it means the extra sales that came from the commercial spot broke even with the cost to air the commericial. The ad itself cost literally nothing to make considering its just a bunch of edited scenes together. The only real money spent was aquiring the the song heart of courage for the trailer. And they had to make a launch trailer regardless so the cost of the trailer shouldn't be a factor in your comparison.

hops2cents3018d ago (Edited 3018d ago )

we don't appreciate your fancy article reading skills around here and your fancy corporate match

burn the heretic!

for real though, sounds like they're still in the red or just about even, i'm sure they got smarter guys than me figuring this crap out

@lord of balrogs-thanks for clearing that up, my head couldn't seem to wrap around it

IdleLeeSiuLung3018d ago (Edited 3018d ago )


Who stepped on your tiny penis? Oops, it must have been me! Got my shoes dirty, damn.

+ Show (1) more replyLast reply 3018d ago
LoganX3018d ago

For ME2. Yes, I was interested.


proudly_X3018d ago

I hope sony markets GOW III iike the second comming of christ..

facebook account/... jerocarson

mrv3213018d ago

2 points... Sony is probably going to market this game, but in all honesty it'll sell itself. They need to release a new demo of the final build to gain more hype.


hops2cents3018d ago

lets see how many degrees we can get this one, just to mess with the natural order around here a little bit :)

Imallvol73018d ago

Am I the only one who thinks the Mass Effect 2 commercials are terrible?? It's such an amazing games and the commercials just make it look dumb. Especially the ones where the characters talk about why the fight . . . sigh.

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