Manufacturers and Hollywood studios have been pushing two different formats, and consumer confusion reigns. Sony is leading the fight for Blu-ray DVD players, so-called because they use a blue laser instead of the red beam in standard players. Toshiba and Microsoft are among the big names promoting HD DVD.
Since the first high definition players began appearing last year, the battle for hearts and wallets has been on a level. Last week, however, video rental group Blockbuster tipped the scales in Sony's favour.