Writing, in a sense, is an ongoing battle against preconceptions. Not just the preconceptions of the reader, but also against the writer's own preconceptions and prejudices. You can't challenge someone else's views unless you challenge your own on a regular basis.
For example, this is an article about a PC online gaming service with cash prizes. For a great many of you - a majority, most likely - that means that you have already decided that this article isn't relevant to you. After all, you're not the kind of hyper-competitive player who spends countless hours honing their abilities on multiplayer online games, learning every nuance of the maps and weapons in Counter-Strike, getting the flick of the wrist required for a 180 degree turn and an instant headshot just so. You play for fun. Most people do.