STORY UPDATE: Square Enix have confirmed to UFFSite that the 'Exclusive DLC' mentioned in Microsoft's Press Release refers to some exclusive downloadable Avatar Items, items and clothes for use with Microsoft's Avatar system.
Xbox 360 FF13 bundle confirmed, includes 'exclusive DLC'
Square Enix and Microsoft have confirmed that Final Fantasy XIII will be bundled with the Xbox 360 console in North America in a special deal.
The deal will include an Xbox 360 Console with 250 gigabytes of hard drive space and a copy of FF13. In addition to this, the bundle will also come packed with 2 wireless controllers, all the extras you'd expect in the Elite version of the 360 and, most interesting of all "exclusive downloadable content" for the game.
It's currently unknown what the downloadable content will be, but we'll ping Square Enix and see if we can get some answers.
The 360 previously had an exclusive Chocobo "pet" download, for use with the console's built in Avatars.