MMOGs and sports video games combine for over $15 billion in sales in the US alone. So why haveyou seen comparatively little cross-pollination between the two powerhouse categories? In honor of the Super Bowl and Vancouver Olympics, that's the question TenTonHammer will pose to one of the Western pioneers in the sports MMOG category, GamesCampus's David Chang. Is the Madden model past its peak? Could online sports be the next emergent category in video games?