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Kotaku: Final Fantasy XIII Gets Title Sponsorship of NBA All-Star Event

"The 2010 NBA All-Star Celebrity Game Presented by Final Fantasy XIII." That's a mouthful of marbles, and we'll get to hear ESPN announcers say it a bunch on Friday thanks to a promotional pact Square Enix inked with the league.

Square Enix announced the sponsorship in a statement put out today. In addition to the sponsorship, there will be a Final Fantasy XIII preview booth at the NBA All-Star Jam Session, which is the fan festival that accompanies the game. This year's all-star game is in Dallas.

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Claudinho692747d ago

wow unexpected....but nice move

Natsu X FairyTail2747d ago

Last year's ALl star game wasnt all that. I hope this one better.