iPhone Gamer Blog writes, "You are developing for a platform that is used by 70 million (best guess) people. That number is sure to expand. You are in a market that literally has a hundred thousand competitors. It can be hard to stand out. In fact, in some game genres – it seems impossible. The question is, how can you reach the most people with your latest and greatest game? It is a tough question and one I am interested in looking at. First some background on me; I do marketing for a software company that has nothing to do with games or any iDevice. In our marketplace there are about 10 main competitors. It's not easy to stand out but it is possible. Below are some of the things we do that may also work for your game/company."