Game Rental Service Gamefly Files For IPO

So Gamefly finally does file for an IPO, after flirting for years with a possible sale: The Los Angeles-based videogame rental-by-mail subscription service has filed its S-1, and intends to raise a smallish up-to-$50 million through it. It plans to list on Nasdaq under the symbol "GFLY", and underwritten by BofA Merrill Lynch, Piper Jaffray, Cowen and Company, and William Blair & Company. The money will be used for general purposes, including working capital and sales-and-marketing activities. The exact number of shares to be offered and the price range for the offering have not yet been determined.

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