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Disney Interactive Segment Shifts Gaming Strategy As Revenues Decline

The Walt Disney Company's Interactive Media segment, which houses its game business, saw revenues fall in its first fiscal quarter -- but narrowed its losses.

Disney Online and Disney Interactive Studios combined for $221 million in sales, down 29 percent year over year, alongside $10 million in losses as compared to $45 million in losses in the same period last year. The company's fiscal quarter ended January 2, 2010.

Disney says it saw fewer self-published releases, thus lower unit sales -- but more subscription revenue from its Club Penguin kids' online game.

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gamasutra.com
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