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Persuasive Games: Check-Ins Check Out

People often talk about "playing" or "gaming" the system. It's sort of a misnomer: while errors sometimes create exploitable opportunities, loyalty programs are tightly controlled and closely revenue-managed. The game is not so much a process of cheating the system as it is one of exploring its possibility space and interpolating mastery within it. The fact that the rules are opaque and often change makes the process both challenging and gratifying.

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gamasutra.com
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