Frank Lantz is a disarming figure. He has a serious face with the sharp severity of a Classical bust. This impression is almost immediately undercut by a welcoming enthusiasm and playful grin. The contrast between stoicism and ebullience is entirely fitting for a man of his experience and ambition. Lantz is creative director and co-founder of Area/Code, a 'cross-media' entertainment company behind Pac-Manhattan, Big Urban Game and the recently launched Code Of Everand.
He's also the developer of superb iPhone puzzler Drop7 and an industry veteran of over twenty years, with stints including Director of Game Design for Diner Dash-creator Gamelab. Edge met with Lantz at The Art History Of Games Symposium in Atlanta to talk about the relevance of art, his definition of games, and how the two vague notions will shape the future of the videogame industry.