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Gamefest 2010

Develop:

Microsoft's European dev account manager looks forward to the Xbox event.

You can imagine the scene. Some wag, in some meeting, somewhere, hits upon a particularly droll metaphor to capture the concept of unveiling undisclosed information to a wider audience: to wit, 'opening the kimono'. It spreads faster than 'I Can't Believe It's Not Butter'. What's most startling is that, in this wildfire's smouldering wake, this arresting idiom has become a straight-faced replacement for 'going public'.

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