They were once the way ahead. But now they're dead.
Cooler. Faster. More immersive. That's how we like our games, and the industry is all to eager to provide. Whether it's a brand new console, a new controller or a new way of paying for new in-game underwear, we're constantly being smashed in the face with the next big thing.
Sometimes it works out (thankyou, online gaming and polygonal graphics), but sometimes, despite the best efforts of developers to shape the future of how we play, the idea falls straight onto its arse and doesn't get back up. Somewhere, in some divergent parallel reality, these ideas rule the games industry. In this one, they were just crap.