Sony has announced the signing of NASCAR superstar Dale Earnhardt Jr. to a personal services contract. Sony will be able to use Earnhardt's name, image and voice in advertising and will be a sponsor of his new Hendrick's team car.
Some cool cross promotion potential if Earnhardt does go and use number 3 next year..
the number 3 in Nascar is retired.
As reccently as May 17 2007 Dale Jr., on his official blog, said...
"If and when that day comes that I drive the 3 car, it will be for the right reasons. And I better have earned that right."
So...it may be 'retired' but Dale Jr retains the right to use that number if he wishes.
Nice job getting that deal, Sony.
Now we just have to get a good Nascar game on the PS3 and were all set. I can see it now black car with chrome trim!
sell ps3's to nascar fans hopefully
SONY is in a whole different level with the PS3 than they were with the PS2.
I'm very impressed. It seems that with every announcement they make, they're gaining mass appeal.
its an entirely other thing be blind to the negative observations.
Sooooooooooooooooooooooooooooo ooo Whaaaaaaaaaaaaaaaaaaaaaaaaat!
Hate to admit it but i have to agree with J on this one, Who care that Junior signed with Sony. You think if he signed with Microsoft or Nintendo it would really help that much?
What is dale going to do...make the games better? He only appeals to the U.S. south. And most nascar fans are level 9 retards high on meth whom enjoy nascar. Anyone else in world could give a flying turd. The ps3 will need big name game licenses to even remotely appear to have life. Winning the gen war is over for big fat phony sony.
He might do some PS3 cross promotion but his first ads will be for Bravia HD televisions...
This not his primary. this is like Micheal Jordan and Wheaties. this is just for commercials and personal appearances and such.
he has not signed a deal for his primary sponsor.
waltrip and his inside sources say he will be driving a car for a beverage and it will not be red. that is all the hints he would give. a lot of people think it will be Gatorade.
"ThisIsWaiting"...y ou can file it were the sun don't shine.
Should I file it where the sun dont shine? This is something that I believe even NASCAR fans could care less about.
Is he going to drive a PS3 car? I didnt think so.
It does put Sony in market that people will spend money on products supported by their favorite driver. I think junior is still popular enough that the exposure will certainly help Sony.
well, time to get rednecks to buy PS3...:)
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