Nidzumi writes: "Hype is a curious beast. Live up to the expectations and you're onto a winner, fail to come close and you'll find your game the target of a witch-hunt. Back in 2008, Sony debuted the multiplayer only FPS, MAG, to instant acclaim and subsequent hype. It was an ambitious project to say the least and the project as a whole was definitely a risk on Sony's part. So why is it that a game that took so many risks, feels so generically safe?"