From the PlanetXbox360.com feature editorial:
"Since the beginning of cinematography, creators have constantly attempted to break the perceived fourth-wall in order to bring their audience into the universe they have set out to create. Derived from stereoscopic photography, 3D film, television and computer graphics essentially show the viewer two separate perspectives of the same image in order to create the illusion that the object in fact inhabits the same real-space as the viewer. James Cameron's Avatar has received much acclaim for utilizing this process in illustrating the gorgeous homeworld of the alien Na'vi and 3D viewings of the film are still selling out, propelling the film towards being the top grossing film of all time. Even so I seriously doubt that 3D gaming will change the industry anytime in 2010, maybe it'll be different in 2011."