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Praise for Nintendo's Ant & Dec ad

Campaign Magazine claims TV spot was the second most effective in the UK in 2009.

UK trade publication Campaign Magazine has hailed Nintendo's Ant and Dec TV advertisement as the second most effective in the UK throughout 2009.

Created by Karmarama, the prime-time TV spots saw the likeable Geordie pair chatting with UK families about the various functions of Wii and DS.

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