Bing Will Be Profitable, Microsoft Exec Says

Microsoft has lost $5 billion building the online business over the past four years and hopes to reverse the trend following a search advertising partnership with Yahoo!.

"As soon as we close and implement the Yahoo! deal, we have achieved a milestone: for advertisers, we are a credible No. 2," Yusuf Mehdi, senior vice president of Microsoft's online audience business, said.

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ElementX2969d ago

I actually enjoy using Bing. I like the new background they have every day. Some of the pictures are extraordinary.

zeeshan2969d ago

They have a loonnnnnngggggggggg way to go before they could even begin to match Google's search quality.

IdleLeeSiuLung2969d ago

Google is still the best search engine around and Bing got a fairly long way to go.

Just take a look at their interface on the ad pages and it is clear, they need to start copying Google like crazy!

Bing itself is nice, but Google still has the best functionality.

Dev8 ing2969d ago

$5 billion dollars? That is insane especially when you consider that the biggest competition was a Ph.D project by two guys.

IdleLeeSiuLung2969d ago

Yeah, but that is backed by billions now....

badkolo2969d ago (Edited 2969d ago )

Yeah bing is actually pretty decent, it has google like results so thats a plus and I love its image section(huge).

Some of its other stuff is decent as well.

Christopher2969d ago

So... Bing won't be profitable... it's the deal with Yahoo! that will be profitable considering they're the only ones competing with Google in searches.

Honestly, all they're doing is throwing billions more dollars at the problem and hoping in the long run it will see a profit. But, more importantly, they want to run everything - OS, video game consoles, technology devices, search engines, and pretty soon we'll see the first Microsoft electric car.

Okay, bit heavy sarcasm on that last line, but seriously I think Microsoft needs to back the f*** up with their goals of dominating the technology market from all angles.

Comedy2969d ago

What happens if my car BSoD? Geek Squad?

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